3 Keys To Avoiding Info Product Overwhelm

Why 97% of Audio Products Fail and
What You Can Do About It

A famous comedian was once quoted saying:
“Life is easy – comedy is hard.”

Well there’s a parallel expression in creating your CD and MP3 audio products:

“The equipment is easy . . .”

It’s a fact that once you get the production nuts and bolts down (or found someone to do it for you), its handled forever.

So what’s the hard part?

There is a huge disaster felling aspiring audio product creators, stopping them in their tracks. Its increasing in epidemic proportions. It can kill your product dreams (often before they start).

And its entirely unnecessary and completely preventable.

That problem is overwhelm.

Now don’t say, “Ugh! Another article on overwhelm!” unless you’re completely sure that it won’t happen to you.

Because it probably will, and I can help you to avoid that fate.

THIS IS CRUCIAL, because if you avoid overwhelm, you are on your way to reaping the auto pilot revenue windfall you have dreamed about.

Because, in creating your CDs and downloadable programs, overwhelm is largely SELF INFLICTED.

Ouch! I know that hurts. I know you’d like to believe overwhelm happens TO YOU, that its an unwelcome guest that imposes its will against your wishes. And in other areas of life that may be true.

But in product creation, overwhelm is optional, and I’d like to show you some ways of avoiding it.

First, ask yourself the following questions:

1. Should I be creating this product in the first place?
   
   Everyone assumes just because their friend is making money with audio, that it should be their next goal as well. And nothing can be further from the truth. Yes audio is very sexy. Yes, it can make you a bundle. But you need to have your OWN reasons for doing it. The world simply doesn’t need (and won’t buy) another copycat product.
   
   
2. Why am I creating this product?
   
   I talk to a lot of people, who often ask me “HOW do I record my teleseminars / CDs?” And rather than give them a pat answer, I ALWAYS answer their question with one of my own: WHY do you want to record your teleseminars / CDs?
   
   Mean jackal that I am, I don’t answer their question until they answer mine. Because their answer to my question is FAR MORE CRITICAL to their success.
   
   And I am stunned how many times my own question is answered with silence. Or with an overly simplistic answer like, “To create passive revenue.”
   
   Well passive revenue doesn’t grow on trees. And simply creating a product doesn’t insure it will begin flowing to you. The more specific you can be on HOW MUCH revenue, generated over WHAT PERIOD OF TIME and what you are willing to do to create that revenue, the higher your chances for success.
   
   
3. Are you doing this because YOU WANT TO, or because some HOT-SHOT said you need to?
   
   Entrepreneurs worldwide are spending an increasing amount of money on information they will never use. Its not that those products can’t help you . . . its that YOU need to supply that commitment and belief yourself, rather than simply riding on the coat tails of the latest bandwagon.
   
   My own belief is that audio products can help just about anyone. And I can help you do that.
   
   However, the fire that creates a successful product must come from you. It’s the one thing I simply cannot create for you. I can help you to tap into or rekindle that passion and belief. But if it ain’t there, it ain’t there.
   
   Look, I really appreciate the fact more and more folks respect what I have to say. I am grateful for your trust and hope to do business with you in the future.
   
   But I don’t want you to commit any of your time to creating audio products unless you really GET from inside yourself just how powerful they can be.
   
   

Once you have answered these crucial questions and are clear on WHY you’re creating your product, you’ve got overwhelm on the run.

In part two of this series, we’ll explore 3 specific things you can do to forever banish overwhelm from you info product experience.